Sainsbury (in branch level) Organisational diagonis and problem Essay - 1

Sainsbury (in branch level) Organisational diagonis and problem analysis - Essay Example The changes suggested in regard to the firm’s leadership should be more effectively promoted trying to avoid delays in the restructuring of the organization aiming to minimize the risk of potential damages. It seems that through an effective plan of action the firm will be able to stabilize its performance in the British market and seek for further growth. Under the influence of globalisation, firms in all industries have to continuously update their practices in order to secure their position either locally or internationally. In certain sectors, competition is extremely high, especially when firms of similar characteristics are involved. The UK supermarket industry is an indicative example. When trying to develop their organizational plans, the firms that operate in the particular industry have to face a series of challenges and barriers. Current paper focuses on the review of Sainsbury’s organizational structure and practices. Efforts are made so that the firm’s organizational problems are diagnosed; among them, one is chosen and is further analysed and evaluated. Also, recommendations are made so that the specific problem to be eliminated or, if the above target is not feasible, just to be effectively controlled. In this context, a series of change intervention methods are presented and appropriately justified, aimin g to support the improvement of the organizational performance, as expected to result from the limitation or the elimination of the firm’s key organizational problem. The research over the organizational structure and performance of Sainsbury’s is based on appropriate documentary evidence, which includes material of the following kind: books published in the academic literature, articles published by organizations focusing on financial evaluation (e.g. Bloomberg), articles of newspapers and non-governmental

Main Characteristics Of A Marketing-Oriented Organisation Essay

Main Characteristics Of A Marketing-Oriented Organisation - Essay Example The basic orientation of a company can be reflected by strategies, structures, and cultures. Each of these must be integrated so that a clear corporate position can be ensured through marketing efforts. Stensrud (1998) also claims that it takes a well-orchestrated effort to develop a marketing orientation. In order to accomplish this feat, there are several key factors that must be carefully taken into consideration. First of all, a company must have access to capital. Secondly, they must emphasize the importance of long-range planning and spend strategically. There must also be appropriate distribution channels, middle managers who know what they are doing, up-to-date systems, and the ability to stick to new strategies. Leaders must be put in place that can handle the new system that comes along with a marketing-oriented organization. According to Answers.com (2010), the needs of consumers need to be focused on rather than the needs of the company that is producing a good or service. This means that an integrated and goal-oriented philosophy needs to be followed by the organization as a whole throughout the process. In fact, the needs and goals of the consumer need to be achieved before the needs and goals of the producing company in order for the producing company to be successful in even reaching its goals according to the idea of the marketing concept. Selling reached an extreme level of difficulty after World War II since it could no longer be achieved by hard selling. This is because the variety of products increased following the war. Furthermore, the level of discretionary income of consumers had increased and, therefore, those consumers could afford to use a little more freedom in their purchase decisions. This was further complicated by the fact that organizations were not able to accurately predict the changing needs of consumers (NetMBA 2010.

Why Nestle Is Multinational Corporate Marketing Essay

Why Nestle Is Multinational Corporate Marketing Essay Introduction to MNC (Multinational Corporate) MNC (Multinational corporate) known started from 17th century which traces origin from Dutch East India Company. And this corporate structure more widely functioned in 21th century. According to Stuart Wall, Sonal Minocha and Bronwen Rees (2010), MNC (Multinational corporate) is a company that has headquarters in one country but has operations in other country. MNC had defined by Dunning (1993) MNC are engages in FDI (Foreign Direct Investment) and owns or controls value-adding activities in more than one country. Typically the multinational would not just own value-adding activities, but might buy resources and create goods or services in a variety of countries. Multinational Corporate in 2007 an estimated 79000 multinational corporate, collectively controlled a total of around 800000 foreign affiliates, employed almost 82million people worldwide and accounted for sales revenue of over $31 trillion, some 11% of world GDP. . (Stuart Wall;SonalMinocha and Bronwen Rees. 2010. pg. 31). Foreign Direct Investment (FDI) is any forms that investor earns interest in corporation which functions outside of the domestic territory of investor. Besides that, foreign direct investment needs a relationship between a parent company and it foreign subsidiary. It is also gives rise for multinational corporate based on their report Economy Watch (2010). What is Globalization? Globalization means businesses transaction around the world. Research (Global Education, 2009) has shown that globalization have many meanings and definitions, but mostly known as the greater movement of people, goods, capital and ideas affected by the increments of the economic integration which in turn is propelled by the increasing trades and investments. It is like moving towards living in a borderless world. There has always been a sharing of goods, services, knowledge and cultures between people and countries. In recent years, the improvement of technologies and a reduction of barriers mean the speed of exchange is much faster. Globalization provides lots of different types of opportunities and challenges (Global Education, 2009). Why Nestle is Multinational Corporate? Nestle is a multinational corporate since the headquarter is located in Switzerland but operates businesses in the many other countries over the world such as Europe, United State, China, Malaysia, Hong Kong etc. As we know, Nestle is an infants product. Besides producing infants, Nestle has also produces some other products such as chocolate, yogurt drink, cornflakes, ice-cream etc which can easily found in supermarkets all over the world. Introduction to Nestle In 1860s, a pharmacist named Henri Nestle had succeeded developed a food for babies whom are unable to breastfeed. And his first success was to be able to feed a premature infant who could not tolerate his mothers milk or any of the usual substitutes. (Nestle, 2010) In 1867, he adopted his own coat of arms as a trademark in 1867. In German Nestle means little nest. The Nestle symbol is universally understood to carry the meaning of nurturing and caring, security, nourishment and family bonding. These attributes are still the guiding legacy for the company Henri Nestlà © founded which fulfills the commitment to Good Food, Good Life. The Nestlà © Coat-of-Arms Sources: Nestle Sdn Bhd 2010 In 1905 Nestlà © work together with the Anglo-Swiss Condensed Milk Company, the year after Nestlà © added chocolate to its line of foods. The newly formed Nestlà © and Anglo-Swiss Milk Company had factories in the Spain, Germany, United States and Britain. Soon, the company had full-scale manufacturing in Australia with warehouses in Hong Kong, Singapore and Bombay. Most production still took place in Europe. (English Tea Store, 2004-2009) At first, Nestle business was mainly based on milk and dietetic foods for children. Then, Nestlà © grew and diversified its range of products, through acquisitions and mergers with the already famous brands of that time. For example, the manufacturing of LACTOGEN began in 1921, and in the same year, a beverage containing wheat flour was marketed under the brand name MILO. In 1938, NESCAFÉ was introduced to the as the first instant coffee. Then, in 1947, Nestlà © merged with the MAGGI Company. Currently, Nestle is still having their principles, which to provide the best products throughout the world. As the leading Food, Nutrition, Health and Wellness Company, Nestlà © provides the best food for anytime of day and for anytime of your life. Nestlà © has grown to become the worlds largest food company which offers more than 8500 brands and 10000 products throughout the whole world. With its headquarters in Vevey, Switzerland, Nestlà © has more than 456 factories in more than 80 countries and having more than 283,000 employers. (Nestle Products Sdn Bhd , 2010) Actual impact of globalization on Nestle PESTLE analysis which contains of political, economic, social, technology, legal and environment analysis which consist of external environmental. It is a useful analysis to understanding the situation of a company in an industry. Political analysis The stability of political in a country will be under the consideration by NESTLE to build a plant that can operates NESTLEs factories that considering the countrys political stability, good tax incentives as well as its skilled workforce, NESTLE chose Malaysia to be the site of another regional manufacturing centre for NESCAFE (Mr. Josà © Lopez, Executive Vice President, Nestle S.A. responsible for global operations and GLOBE (Nestlà ©s Global Business Excellence Programmer)). Economic Analysis The important of economic factors will leads to the strength of consumer spending. For example, in recession economy, people might cut of their budget to consume household stuff rather than unnecessary stuff such as chocolate. Americans likes luxury chocolates, a new premium line of cacao which is called Nestle Treasures God had launched in order to cash in on the recession. Social Analysis Even though Nestle as a multinational corporate which operates their business in the other country, but do respect to peoples culture and traditional which is a corporate that think global, act local by working hard to integrate itself into the cultures and traditions of the country. For example, Kit-Kats formula is almost different everywhere. A Russian Kit-Kat is smaller than a Bulgarian, but less sweet than Germanys Kit-Kat. While in Japan, the strawberry Kit-Kat is all the rage. Technology Analysis As the technology of recently changed rapidly in global, Nestle have attracted people to purchasing their products by using advertising. For example, Kit-Kat have been advertised by attracting youngster or child because it is a sweeten tid-bits. Infants foods advertisement is to attracted housewife to purchase it to given their child a healthy life. Recent research on technology analysis (Nestle Policy and Environmental sustainable) (2008) reports shown that during the manufacturing process, Nestle had using efficient technologies to ensure that there is no wasted energy while producing products. In addition, to control the eliminate emission including the greenhouse gases. Legal Analysis In 1996, Nestle was the first multinational corporate that voluntary for Halal certification for its own food products. Those food products that exported to the other countries were certified as Halal products. As a global food company like Nestle, hygiene is a must. Since Nestle has the Halal certification and hygiene was the procedure which contain in that certificate. Besides that, health and safety were the principle that keeps by Nestle. While provided employees to minimize risks in their personal lives, Nestle had always emphasize each of their employees about to change the employees attitudes towards personal safety. Environmental Analysis Nestle always committed to people to produce the best quality to their consumers. Besides that, Nestle also prevented the wasted food by reduced the materials weight and volume, yet supported initiatives of recycle from used packaging. Nestle have also use recycled materials to produce its products. But, Nestle had done a fact that will cause of the lost of the home for orangutan. According to Heidi Marshall (2010), Nestles product-Kit Kat is a product of environmental destruction. This is because of the material that used in the candy bars and for the other Nestle products as well was comes from a palm oil that get from by destroying Indonesia rainforests. The strategy that used by Nestle to actual impact of globalization are included: Market Penetration Strategy Market penetration strategy is which to refer to increase market share of the current products. A firm using this method by raises their sale revenue without any changing of their existing products. Nestle may try to use the promotion which is buy 1 free 1 for its products. For example, buy 2 packs of 1kg Milo free a 10 pack of instant Nescafe. A market penetration will also involve the 4ps which is products, price, promotion and place. According to (Stuart Wall; SonalMinocha and Bronwen Rees, 2010), the product in international marketing is the extent to which a standard and differentiated product should be provided. For example, Nestle is using the differentiated products since it produce its products Kit-Kat in different flavor. A Russian Kit-Kat is smaller than a Bulgarian, but less sweet than Germanys Kit-Kat. While in Japan, the strawberry Kit-Kat is all the rage. The international price is related to the account market different between countries, exchange rates, difficulties of voicing and collecting payment across borders, the effects of tariffs and purchase taxes on competitiveness, governmental regulations of the host country and the long term strategic plan of the company in the different markets in which it operates. For the promotion, it is often expressed to attracted people to consume their products and yet to capture a new consumer to purchasing their products. Nestle is always advertise their products thru media ways. To make sure that people know their products yet to pursuing people to make a purchase on their products. For example, Nestle advertise its products thru the television advertisement. This can make sure that children will attracted by its advertisement while it advertise. A place or distribution it is difficult to control from outside the overseas country itself. A company will solve this problem by its own subsidiary. In addition, if the products are being imported, a multinational company will recruit a local agent to ensure that there is safety, cheapest and quickest way is using. For example, Nestle might recruit a people that located outside of overseas of it country to solve the problem such as a warehouses, the selling markets and etc. SWOT Analysis of Nestle As Dr. Jill Novak, (2009) commented that: Strength Nestle is a global food producer since it located in over 100 countries. It is consistently one of the worlds largest producers which with global sales in 2008 topped $101 billion. In addition, Nestle was named one of Americas Most Admired Food Companies in Fortune magazine. Furthermore, Nestle provides quality brands and products and line extensions that are well-known, top-selling brands including: Maggi, Haagen Dazs, Kit Kat, Nescafe, CoffeeMate, prepared baby foods, yogurt, foods for infants and many more. Weakness Most of the products have their own weaknesses. For Nestle, it was not as successful as the other country in France. Nestle could not compete against a strong and established brand which is Dannon that entered into France earlier than Nestle which is top selling of health yogurt. Besides that, since 2004, Nestle has been forced to reduce the amount of sugar in their products that may cause of diabetes among American children. In addition, Nestle has been removed the packaging and advertising that false claims of heart healthy and lower cholesterol which is an order from FDA(Food and Drug Administration) and American Medical Association which is the under fire of the breakfast cereal industry. Opportunities In today, everyone hope and needs to have a healthy life, as a producer like Nestle, it has an opportunities to raise their selling profits with producing health-based products. Since Nestle was a well-known branded, for sure, it will be easy to attract people to purchase their products. Further, they launched a new premium line of cacao called Nestle Treasures Gold, in order to cash in on the recession economy in which consumers cut back on luxury goods, but regularly indulge in candy and chocolate. Americans want luxury chocolates, and high-end chocolate is immune to the recession (so far), because it is an inexpensive indulgence. Threats Even though Nestle was a big producer in the world, but it still has its competitor, such as Hersheys, Cadbury-Schweppes (owned by Pepsi), Kelloggs, Starbucks, , Quaker, Kraft Foods, Danone, , Heinz, Unilevel and many more. Furthermore, any contamination foods supply especially e.coli which causes the recalled of their brand-Toll House cookie dough. Outbreaks were linked to 28 states and the product had to be recalled globally. Nestlà © has yet to find out how this happened, and is still investigating (Dr. Jill Novak, (2009). Potential impacts of globalization on Nestle Nestle corporate have its own potential in globalization since it is a big foods producer in global. Technology In the world of today, technology will be changing rapidly in global. And this will leads a good improvement in all type of products that will be produce around the world. A research and development department will be a part of Nestle from today towards future achievement by gaining profits without wasting the raw material in manufacturing process. Besides that, by using a developed technology may reduce the effects that will occurs greenhouse effect. For example, use of plastics packaging in every single of Nestle products improve to recycled paper packaging, used of plastic bottle in filling the Nestle beverage into tin that can recycle use. On the others side, a case that occurs in India, which is Nestle chocolate, will be melted before its eyes. This is because there are lacks of distribution and the heat temperature in India will make the chocolate melted. By using the technology that can solve this problem that is using the technology to change its chocolate ingredients so that can afford India heat temperature. Environmental As the info below, Nestles Kit Kats was made from a palm oil that came from by destroying the rainforest in Indonesia. This is cause of the pollution in Indonesia. To solve this problem, Nestle corporate should consider using the palm oil from the other countries by not destroying the rainforest of the country. On the other side, there is another solution too. That is, refining the vegetables oil that can out inside the ingredient of making chocolate. Social As a food producer in global, Nestle may do some different in their products. Such as, a new flavor of the chocolate could be launch. This is because different country has a different taste towards foods. For Malaysia, a durian can be a part of the ingredient in the making of Kit-Kat. For Korea, a Kim chi flavor Kit-Kat can also create. This is a try for Nestle to attract people by producing different flavor but same products around the world. The strategy that might use by Nestle in the potential impacts on globalization is: Diversification strategy According to Stuart Wall;SonalMinocha and Bronwen Rees diversification strategy involve the company branching out into both new products and new markets. For example, from the info that I mention below, Nestle might create a different flavor of Kit-Kat to attracted new customer. For Malaysia, Nestle may create a durian flavor Kit-Kat to attracted those customer who are not chocolate lover but is a durian lover to purchase this products. Conclusion On the day Nestle was introduced, it was only food for infants. As time goes, Nestle has grown to be more famous in brand name and focus in widen its product line. Today, Nestle is one of the most famous and successful foods and drinks producer. Furthermore, Nestle had expands to globalization which consist of factories around the world. Besides that, Nestle will always try counter threats and competitor, such as the current products or new product entrants. Therefore, Nestle still has the potential to grow more and continue to be the one of the leader in the market share.

Comparing Creons Metamorphosis in Antigone, Oedipus the King, and Oedi

Creon's Metamorphosis in Antigone, Oedipus the King, and Oedipus at Colonus      Ã‚  Ã‚   Temptation is ever present in our society and always has been throughout human history. When a person gives into temptation, this is seen as a sign of weakness. Usually, after a person has given into temptation once, that person will find each successive temptation easier and easier to give in to. Before realizing it, this person has changed into a completely false, morally lacking being. Over the course of Sophocles' three plays Antigone, Oedipus the King, and Oedipus at Colonus, Creon gradually changes from a moral, just king into a morally corrupt and deceptive character.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the opening of the first Theban play, Oedipus the King, Creon is a neutral character. He informs Oedipus that the city of Thebes is suffering from a great sickness, and he even goes to Apollo to acquire information as to how this plague may be stopped. Oedipus proclaims Creon's trustworthy nature when he states "I sent Creon,/ my wife's own brother, to Delphi- / Apollo the Prophet's oracle-to learn / what I might do or say to save our city" (Lines 81-84). Oedipus later relies on Creon to arrange a meeting with Teirisias, the blind prophet who sees all things and is usually found within the city limits of Thebes.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Later on in the play Oedipus accuses Creon of conspiring with Tiresias against Oedipus' kingship. It is at this point in the play where Creon serves as the voice of reason and logic. Dodging Oedipus' insane accusations, Creon derives at many logical, unarguable explanations in his defense. Creon argues,    Who in his right mind would rather rule And live in anxiety than sleep in peace? Particularly ... ... Ode on Man in Sophocles' Antigone." In Sophocles: A Collection of Critical Essays, edited by Thomas Woodard. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Herodotus.   The Histories. Translated by Aubrey de Selincourt. England: Penguin Books, 1972.    Jaeger, Werner. "Sophocles' Mastery of Character Development." In Readings on Sophocles, edited by Don Nardo. San Diego, CA: Greenhaven Press, 1997.    Segal, Charles. Oedipus at Colonus: Tragic Heroism and the Limits of Knowledge. New York: Twayne Publishers, 1993.    "Sophocles" In Literature of the Western World, edited by Brian Wilkie and James Hurt. NewYork: Macmillan Publishing Co., 1984.    Sophocles. Oedipus Rex. Transl. by F. Storr. http://etext.lib.virginia.edu/etcbin/browse-mixed new?tag=public&images=images/modeng&data=/texts/english/modeng/parsed&part=0&id=SopOedi

Childhood Memories

In every human life, there is an unforgettable childhood experience. There could be many experiences or just one. These journeys can be good or bad and possibly end up beneficial or not. I have had a few bad ones. However, they occurred around times when I was trying to fit in and find my inner-self. In a sense, these experiences help to define my personality. In one way or another, bad experiences can lead to great success. Now I can talk about my experiences and what they led to. This is my story. Over the years between the third grade to the eighth grade, I have tremendously struggled with friendships. To be popular was a big need during the late 1990's and early 2000's. Kids were hanging out at basketball and football games, going to school dances, starting to date and have crushes on other students, and earn reputations throughout the school. Some students already had a reputation of being very `popular' while some were trying to fit in. I was one of those students. However, as time went by, I started to fit in more with cliques and different groups of friends. It sounded great however; being popular also comes with consequences. There are rumors that could be spread about you or someone else with your name in it.  Like read about memories? Read also  Flashbulb memory! Well, that's what happened to me. I was a friend of a student named Lorena. Our friendship was really good that we would hang out after school with other friends after riding the school bus home. As our friendship grew, so did our trust between each other. She told me that she had a crush on another student. I felt so special and popular but my 15 minutes of popularity would not last long. One day, Lorena and I had an argument. I threatened to tell people about her crush on another student. In reality, I never told anyone about her crush. One day, I was threatened verbally by some of her friends and I felt so bad. From that point on, I learned that being popular is not a big deal. Its consequences can put a damper on people's lives and can put people under pressure such as my situation. That means, people will remember or you will remember how you used to be. In addition, people will see how you will handle situations under pressure. If you don't come out strong, you will go from extremely popular to unrecognized. My 15 minutes of popularity was good to experience, but I'm glad the time was up. The consequences of being popular were more effective than the popular feeling itself. My last experience came with not being alert to public dangers. The cause of this experience was partially my fault. I will never forget that day. I was in the 7th grade and it was either a Tuesday or Wednesday night at the Wizards game. I was with my after-school group. Some of us had separated and looked around the stores inside the MCI Center. I went into the Discovery Center with one of the students from the program. We looked around and enjoyed some of the scientific display models. On our way out of the Center, we happened to encounter these young teenagers or younger in the elevator with us. There were 3 of them who were from either DC or Maryland. They looked sort of troubled but I was not giving them much attention. While in the elevator, one of them asked us for a dollar. I responded with saying of five dollars, which was larger than they asked for. From this moment, I was not street smart at because I was raised with out any street troubles and had no knowledge on how to be safe while you some talks to you that you do not know. My friend jumped out the elevator on purpose and left me in with the other guys. The three of them decided to tackle me and held me on the ground. Then, one of them reached in my pockets and took a dollar. I had realized I was just robbed. After 5 seconds, the elevator made it to ground level. When I got exited the elevator, security and my after-school chaperones came and made sure everything was all right. I was in complete shock and people asked me about what happened and I said to them that they took a dollar from me. In my mind, I was thinking of what I could have done to make the situation better. The reminisce lasted several months. This incident put a major effect in my life and it changed my personality. I am much more cautious of my surroundings and whom I hang out with. I definitely learned a lot from this situation. Those were my unforgettable experiences. I learned that being popular is not the best thing. If you just be yourself, people will accept you for who you are and not for what you are trying to be. Also, the elevator incident warned me that I need to be more alert of my surroundings. I should of never told those guys I had money in the first place. Secondly, I could have founded another way to get to the ground level once I saw those guys of what they're appearance looked like. I really learned from these situations. It's hard to predict when you're in the wrong place at the wrong time. Unless you use your senses, you definitely can determine what can happen. These were great experiences for me to go through. If it were not for these experiences, I would be a fake fool and a mess. Now, I have a great personality and street smarts. I have made remarkable achievements. I am one of many people who probably went though experiences like that, that made a change for the better. This experience had a good and bad part of it, but there was a lesson learned from it. There will always be a lesson learned from any experience and they are a good way for people to look at if they are having problems themselves. Experiences are part of life. Childhood Memories In every human life, there is an unforgettable childhood experience. There could be many experiences or just one. These journeys can be good or bad and possibly end up beneficial or not. I have had a few bad ones. However, they occurred around times when I was trying to fit in and find my inner-self. In a sense, these experiences help to define my personality. In one way or another, bad experiences can lead to great success. Now I can talk about my experiences and what they led to. This is my story. Over the years between the third grade to the eighth grade, I have tremendously struggled with friendships. To be popular was a big need during the late 1990's and early 2000's. Kids were hanging out at basketball and football games, going to school dances, starting to date and have crushes on other students, and earn reputations throughout the school. Some students already had a reputation of being very `popular' while some were trying to fit in. I was one of those students. However, as time went by, I started to fit in more with cliques and different groups of friends. It sounded great however; being popular also comes with consequences. There are rumors that could be spread about you or someone else with your name in it.  Like read about memories? Read also  Flashbulb memory! Well, that's what happened to me. I was a friend of a student named Lorena. Our friendship was really good that we would hang out after school with other friends after riding the school bus home. As our friendship grew, so did our trust between each other. She told me that she had a crush on another student. I felt so special and popular but my 15 minutes of popularity would not last long. One day, Lorena and I had an argument. I threatened to tell people about her crush on another student. In reality, I never told anyone about her crush. One day, I was threatened verbally by some of her friends and I felt so bad. From that point on, I learned that being popular is not a big deal. Its consequences can put a damper on people's lives and can put people under pressure such as my situation. That means, people will remember or you will remember how you used to be. In addition, people will see how you will handle situations under pressure. If you don't come out strong, you will go from extremely popular to unrecognized. My 15 minutes of popularity was good to experience, but I'm glad the time was up. The consequences of being popular were more effective than the popular feeling itself. My last experience came with not being alert to public dangers. The cause of this experience was partially my fault. I will never forget that day. I was in the 7th grade and it was either a Tuesday or Wednesday night at the Wizards game. I was with my after-school group. Some of us had separated and looked around the stores inside the MCI Center. I went into the Discovery Center with one of the students from the program. We looked around and enjoyed some of the scientific display models. On our way out of the Center, we happened to encounter these young teenagers or younger in the elevator with us. There were 3 of them who were from either DC or Maryland. They looked sort of troubled but I was not giving them much attention. While in the elevator, one of them asked us for a dollar. I responded with saying of five dollars, which was larger than they asked for. From this moment, I was not street smart at because I was raised with out any street troubles and had no knowledge on how to be safe while you some talks to you that you do not know. My friend jumped out the elevator on purpose and left me in with the other guys. The three of them decided to tackle me and held me on the ground. Then, one of them reached in my pockets and took a dollar. I had realized I was just robbed. After 5 seconds, the elevator made it to ground level. When I got exited the elevator, security and my after-school chaperones came and made sure everything was all right. I was in complete shock and people asked me about what happened and I said to them that they took a dollar from me. In my mind, I was thinking of what I could have done to make the situation better. The reminisce lasted several months. This incident put a major effect in my life and it changed my personality. I am much more cautious of my surroundings and whom I hang out with. I definitely learned a lot from this situation. Those were my unforgettable experiences. I learned that being popular is not the best thing. If you just be yourself, people will accept you for who you are and not for what you are trying to be. Also, the elevator incident warned me that I need to be more alert of my surroundings. I should of never told those guys I had money in the first place. Secondly, I could have founded another way to get to the ground level once I saw those guys of what they're appearance looked like. I really learned from these situations. It's hard to predict when you're in the wrong place at the wrong time. Unless you use your senses, you definitely can determine what can happen. These were great experiences for me to go through. If it were not for these experiences, I would be a fake fool and a mess. Now, I have a great personality and street smarts. I have made remarkable achievements. I am one of many people who probably went though experiences like that, that made a change for the better. This experience had a good and bad part of it, but there was a lesson learned from it. There will always be a lesson learned from any experience and they are a good way for people to look at if they are having problems themselves. Experiences are part of life. Childhood Memories In every human life, there is an unforgettable childhood experience. There could be many experiences or just one. These journeys can be good or bad and possibly end up beneficial or not. I have had a few bad ones. However, they occurred around times when I was trying to fit in and find my inner-self. In a sense, these experiences help to define my personality. In one way or another, bad experiences can lead to great success. Now I can talk about my experiences and what they led to. This is my story. Over the years between the third grade to the eighth grade, I have tremendously struggled with friendships. To be popular was a big need during the late 1990's and early 2000's. Kids were hanging out at basketball and football games, going to school dances, starting to date and have crushes on other students, and earn reputations throughout the school. Some students already had a reputation of being very `popular' while some were trying to fit in. I was one of those students. However, as time went by, I started to fit in more with cliques and different groups of friends. It sounded great however; being popular also comes with consequences. There are rumors that could be spread about you or someone else with your name in it.  Like read about memories? Read also  Flashbulb memory! Well, that's what happened to me. I was a friend of a student named Lorena. Our friendship was really good that we would hang out after school with other friends after riding the school bus home. As our friendship grew, so did our trust between each other. She told me that she had a crush on another student. I felt so special and popular but my 15 minutes of popularity would not last long. One day, Lorena and I had an argument. I threatened to tell people about her crush on another student. In reality, I never told anyone about her crush. One day, I was threatened verbally by some of her friends and I felt so bad. From that point on, I learned that being popular is not a big deal. Its consequences can put a damper on people's lives and can put people under pressure such as my situation. That means, people will remember or you will remember how you used to be. In addition, people will see how you will handle situations under pressure. If you don't come out strong, you will go from extremely popular to unrecognized. My 15 minutes of popularity was good to experience, but I'm glad the time was up. The consequences of being popular were more effective than the popular feeling itself. My last experience came with not being alert to public dangers. The cause of this experience was partially my fault. I will never forget that day. I was in the 7th grade and it was either a Tuesday or Wednesday night at the Wizards game. I was with my after-school group. Some of us had separated and looked around the stores inside the MCI Center. I went into the Discovery Center with one of the students from the program. We looked around and enjoyed some of the scientific display models. On our way out of the Center, we happened to encounter these young teenagers or younger in the elevator with us. There were 3 of them who were from either DC or Maryland. They looked sort of troubled but I was not giving them much attention. While in the elevator, one of them asked us for a dollar. I responded with saying of five dollars, which was larger than they asked for. From this moment, I was not street smart at because I was raised with out any street troubles and had no knowledge on how to be safe while you some talks to you that you do not know. My friend jumped out the elevator on purpose and left me in with the other guys. The three of them decided to tackle me and held me on the ground. Then, one of them reached in my pockets and took a dollar. I had realized I was just robbed. After 5 seconds, the elevator made it to ground level. When I got exited the elevator, security and my after-school chaperones came and made sure everything was all right. I was in complete shock and people asked me about what happened and I said to them that they took a dollar from me. In my mind, I was thinking of what I could have done to make the situation better. The reminisce lasted several months. This incident put a major effect in my life and it changed my personality. I am much more cautious of my surroundings and whom I hang out with. I definitely learned a lot from this situation. Those were my unforgettable experiences. I learned that being popular is not the best thing. If you just be yourself, people will accept you for who you are and not for what you are trying to be. Also, the elevator incident warned me that I need to be more alert of my surroundings. I should of never told those guys I had money in the first place. Secondly, I could have founded another way to get to the ground level once I saw those guys of what they're appearance looked like. I really learned from these situations. It's hard to predict when you're in the wrong place at the wrong time. Unless you use your senses, you definitely can determine what can happen. These were great experiences for me to go through. If it were not for these experiences, I would be a fake fool and a mess. Now, I have a great personality and street smarts. I have made remarkable achievements. I am one of many people who probably went though experiences like that, that made a change for the better. This experience had a good and bad part of it, but there was a lesson learned from it. There will always be a lesson learned from any experience and they are a good way for people to look at if they are having problems themselves. Experiences are part of life.

No child left behind Essay

No Child Is Left Behind (NCLB) is a federal state act of 2001 which was proposed by the then president, George W. Bush immediately after being inaugurated in to the White House. This legal framework was aimed at ensuring that the primary and secondary education system was improved by advocating for increased accountability and transparency in its management. It further focused on the education system increased the flexibility on how parents can choose the learning institution their siblings will attend. This paper provides a broad overview of the act and it includes its history, scope, player involved challenges, among other issues. Brief discussion of the relevant history The law was authored by John Boehner and Judd Gregg, a representative and a senator respectively from the Republican Party and George miller and Edward Kennedy, a senator respectively from the Democratic Party. It was then signed by G. W. Bush. Beside aiming at improving the performance primary and secondary education and increasing accountability, improved the focus on reading and re-authored the 1965 Elementary and Secondary Act. The act was brought forward in the 107th congress whereby it was passed in the House of Representatives and US senate on 2001, May 23rd and 2004, June 14th respectively. It was later signed in to law on 2002, January 8th. Scope The act was brought to the lime light after realization the quality of the education being offered was directly affecting the students, parents and all the citizens at large. At the international level, since the world was becoming a global village as a result of globalization, the quality of education needed to improved since many of the Americans’ children had little hope in the future due to high levels of illiteracy and low self esteem (self doubt). The act was of paramount essence since the US, the world largest economy needed to produce intellectuals that would transform America and the globe at large. Context (historical, political, economic, social) At the time George W. Bush introduced this blueprint, he noted that though the American was entering the 21st century with a lot of promise and hope, many of the children who were in need of education support and aid were being ignored and thereby left around. 70% of the fourth graders residing in the inner city could not read or even pass the national reading trial which involved the elementary level of education. The senior high school student in other parts of the world, South Africa and Cyprus to be specific perform very poorly on the international mathematics test. Almost a 1/3 of the college freshmen of American origin take compulsory remedial courses prior to initiating the regular college level courses It is the responsibility of the parents, state and all the citizens to ensure that quality education is guaranteed for all the American children in order to have a bright future. This has not been the case and the United Sates Federal Government is to be blamed for condoning the poor results and failing to address the failure in the education system. The federal government has controlled the Americans, schools since through education policies since 1965 when the first major initiative on the elementary –secondary was undertaken. Since then the federal government has established so many programs/ projects geared towards facilitation of quality education. A major drawback for these programs is that the results have not been analyzed to evaluate whether the programs achieve their objectives or not. Another factor for the failure of the programs is that they are formulated by the congress and the locals are not consulted, as a result, local population education needs are not addressed. There have been programs that are formulated for every single education program and this had led to a pile of programs across the federal states. These programs costed the federal government hundred billions each year but quality of education on the other hand has been falling since the objectives are not being realized. This has resulted to a wide and an increasing gap between the rich and the poor in America. Faced with this dilemma, some citizens have proposed that the federal government should not be involved the education sector. Another proportion of the population suggests that the new programs should be added to the old education system. , the federal government was therefore required to come up with effective programs and projects which would restore confidence in to the American education system. After a braining search of the best option, the federal government came up with the No Child is Left Behind policy which would transform the American education system. During the signing of the bill, the then US president, George W. Bush said; We’ve got large challenges here in America. There’s no greater challenge than to make sure that every child — and all of us on this stage mean every child, not just a few children, every single child, regardless of where they live, how they’re raised, the income level of their family, every child receive a first-class education in America. Individuals/agencies involved including a discussion of the major decision makers The No Child is Left Behind policy would involve a number of parties in order to transform the American education system, these entities include; o The teachers o The parents o The local citizens o The federal government The teachers will be involved in ensuring the No Child is Left Behind policy work. They will be trained to improve their quality. The schools that will perform well will be rewarded while those not achieving the expected results will be sanctioned. The federal government is expected to fund the training of school teachers and improve the schools in general. The parents are required to monitor the performance of their children and at the same time access more information concerning the performance of his/her child from the school administration. Additional funds will be provided to the state and district schools by so that they can become more flexible. The local society is required to ensure that it provide a conducive learning environment so that the students can utilize their potential to the best of their capability (Hammond 2007). Major stakeholders involved (who the policy/issue affects, who has an interest in the policy) Among the major stakeholders who will be involved and will be affected by the NCLB will include the students, the teachers, parent, the local authorities and the federal government. The teachers will be required to play a crucial role in ensuring that the gap between the poor and rich is closed by ensuring that they maintain high standards and accountability, offering annual academic assessment to children which will then be evaluated by the parents. The teachers are further required to give reading a priority. The parents are expected to work closely with the teachers so that they can assist in progress of the children education. The parents’ flexibility and option for schools will also increase. The local authorities are expected to guarantee the teacher protection, promote school safety, rescue the schools from the schools that are not safe and advocate for character education. o The federal government is expected to provide funds and reward to the well performing schools and states in terms of accountability and transparency. The government will also give the teachers some initiatives like tax deduction in order to promote their performance. The role public administrators play in the policy/issue The public administers are expected to ensure that the funds provided by the federal government are utilized in the most efficient was possible while at the same time making certain that they reach the targeted entities. The public administrators are further expected to evaluate the performance of the school. They should also give feedback to the federal government on matter concerning the effectiveness of the No Child is Left Behind policy in meeting the academic needs of the American people (Samier, et, al, 2008). Policy alternatives and solutions Currently this is the best education program that has been formulated in the US. Proper implementation of the program will ensure that it becomes perfect since it will be evaluated from time to time. Corrective measure will be put in place to ensure that the expected results are achieved. Challenges facing policy implementation and solution The policy is faced with a number of challenges prior to its implementation. One of major critic is on the use of standards to gauge the performance of the states and schools. The schools or each state can lower their standards so that they cam purport to have improved in their performance. This is because each state has the capacity to set its own standards. This means that the incentives and penalties (sanctions) provided by the government would end up on the hand of wrong persons. This problem therefore calls for standardization of the examination if at all there is an expectation of correct unbiased results (Uzzell (2005). The use of standardized within states reduced the quality of education since the teachers â€Å"teach the test† to ensure that the students performs well in the schools. They, teachers, only teach the areas that are expected to be tested in the final standard exams. The standardized tests are also against Individuals With Disabilities Education Act. The tests have also been condemned of promoting cultural bias since different culture value certain skills than others. To avoid this kind of bias, the policy of standardized test should be re-evaluated in depth and a sustainable standard established (Abernathy 2007). The issue of offering incentives to the schools performing poorly enables the schools to continue performing poorly. The schools that are rewarded after performing well in the standards test is likely to push out the poorly performing students so that hey can maintain the standards. In order to ensure that the poorly performing schools improve they should be offered with technical expertise and not financial resources. The top performing schools on the other hand should be closely monitored to ensure that the poor students are not expelled on academic grounds. The No Child is Left Behind policy focuses manly on the core subjects, that is English and Mathematics, this has made the student to improve in these two subjects while the other broader education is lost. This therefore requires the NCLB policy to be considerate of other skills and subjects to ensure that education meets its purpose (Menken 2008). Importance of the No Child is Left Behind policy Its enables the children to understand the policies that have been implemented in the efforts to improve the quality of education in order to face the global challenges in bold. Precisely, the understanding of this policy enables a person to understand the existing education policy’s roots, challenges and its core values. This policy is also an indication of the federal government interest in leading the global by providing its citizens with quality education which will ensure that the illiteracy level decreases significantly. The policy also explains in details the expected level of participation by all the parties involved in ensuring that it is a success. The policy also explains the importance of the accountability and transparency for any program or policy to succeed (Peterson, et, al, 2003). Overview of the important values Irrespective of the stake holders involved in implementing this policy, is of great significance to evaluate the important values of the No Child is Left Behind policy. This policy is expected to; o Result to grades for tests o General improvement of all the standards o Increased accountability of all resources in the schools o Creating opportunity for the minority groups o General improvement of the quality of education o Offering the parent the option to select school for children o Guarantying of the federal funding Conclusion Though the change is well formulated, it needs to be cleansed off some of the issues that are raising eyebrows. It needs to be refined to address all the children depending on their needs. The policy provides clearly detailed guidelines which will ensure that the quality of the education system in America greatly improves to solve the ever increasing global challenges. While comparing the old and the new education programs, this new NCLB is likely to have better results since it focus on all the children with emphasis on the children from the minority groups. The local population, citizens and the federal government should ensure that the proper implementation and evaluation is carried out to make certain that the best results are achieved. As time passes by, a research should be carried out to find out area or clauses that need to be changed for upgrading of the programs. References Abernathy Scott Franklin (2007) No Child Left Behind and the Public Schools, Michigan, University of Michigan Press, (pp 130-149). Hammond Linda D. (2007) Evaluating ‘No Child Left Behind’ retrieved on 18th, November, 2008, available at http://www. thenation.com/doc/20070521/darling-hammond Menken Kate (2008) English Learners Left Behind: Standardized Testing as Language Policy, NY, Multilingual Matters Press (pp 118-140) Samier Eugenie Angele, Stanley Adam (2008) Political Approaches to Educational Administration and Leadership, NY, Routledge, (pp 139-154) Peterson Paul E. , West Martin R. (2003) No Child Left Behind? The Politics and Practice of School Accountability, Brookings, Brookings Institution Press, (pp13-14) Smith Marilyn Cochran (2004) Walking the Road: Race, Diversity, and Social Justice in Teacher Teachers College Press (p 157) The white house, Foreword by President George W. Bush, retrieved on 18th, November, 2008, available at http://www. whitehouse. gov/news/reports/no-child-left-behind. html The White House, President Signs Landmark No Child Left Behind Education Bill, retrieved on 18th, November, 2008, available at http://www. whitehouse. gov/news/releases/2002/01/20020108-1. html Uzzell Lawrence A. (2005) No Child Left Behind: The Dangers of Centralized Education Policy, retrieved on 18th, November, 2008, available at http://www. cato. org/pub_display. php? pub_id=3769

Art and Mass Media essayEssay Writing Service

Art and Mass Media essayEssay Writing Service Art and Mass Media essay Art and Mass Media essayThe contemporary culture tends to the shift toward mass media as the main source of cultural norms and values since it is mass media that shape, to a significant extent, views and beliefs of people, determine their cultural values and define their priorities. In contrast to the past, when visual art and literature played the leading part in shaping the cultural values, although it is still possible to trace certain correlations between the art of the past and cultural values shaped by the contemporary mass media.The 18th – 19th century American art bore the footprint of the revolutionary struggle of the US for independence and American Civil War which were key historical turning points which shaped the present US society. For instance, many artists of the past paid a lot of attention to interracial relations, including H.B. Stow, F. Douglass and others. However, this theme remained relevant in the 20th century too. For instance, Griffith’s Birth of the Nation uncovers complex interracial relations in the US society and tends to the prejudiced depiction of African Americans. Contemporary mass media promotes rather consumerist values and uncover people being overwhelmed by the consumerist attitude to their life. For instance, The American Beauty depicts the main character, who attempts to struggle against his conventional consumerist lifestyle but he eventually dies, when he is about to change his life, that implicitly means the overwhelming impact of consumerism that virtually kills people, who are not consumerists. The similar message conveys the film Wall Street where wealth and status are depicted as the primary goal of human life.Thus, the contemporary culture becomes vulnerable to the overwhelming impact of mass media which mirror new trends, norms and cultural values.

Rumble Fish Essays - English-language Films, Films, Rumble Fish

Rumble Fish Essays - English-language Films, Films, Rumble Fish Rumble Fish Rumble Fish by S.E. Hinton Rumble Fish, by S.E. Hinton is the sequel to The Outsiders. The characters names are different, but it is still taken place in the same time period. In the story Rumble Fish, Rusty James is a greaser who has a lot of fights in and out of school. He meets up with the Motorcycle Boy and whenever Rusty is in a big situation or fight, the Motorcycle Boy always helps him out. Rusty isnt a great kid. He has a police record and has been suspended for possession of a knife. Bad things can happen to you if you dont have a knife in certain situations. For example, Rusty was in a fight and it was going to be fought with knives. Nobody in his group had one, so Rusty lost. Then he met the Motorcycle Boy and everything was back to normal until the big fight. Rusty got hit, stabbed, and knocked out. Usually the Motorcycle Boy would help him out, but instead he wasnt there, nowhere to be seen. Rusty was put in the hospital. The main conflict in the story is Rusty James, an d his fighting all of the time. It isnt good for him or his reputation. Rusty usually wins and someone always is looking to beat him at his own game, which is fighting, Rustys specialty! The conflict is resolved when Rusty James is in a fight against another greaser and the Motorcycle Boy isnt there to save Rusty. After all of this happens, everyone starts making fun of Rusty. The mysterious thing is that the Motorcycle Boy is never seen again. Now Rusty has no friends what so ever! Read Rumble Fish by S.E. Hinton, Its worth the read!

Should You Really Get a Job as a Teen Why and Why Not

Should You Really Get a Job as a Teen Why and Why Not SAT / ACT Prep Online Guides and Tips Getting your first job is really exciting - you have real-world responsibilities, and real-word money that you earned yourself, probably for the first time. In your teen years especially, the independence that comes with a part-time job is especially appealing. You get out of the house, meet new people, forge professional connections, and make your own savings and spending decisions. But you probably have a lot of other things on your plate as well: school, extracurricular activities, family, friends, even college applications. How do you know whether getting a job is a good idea? In this post, I’ll talk about the things you should consider before submitting those job applications. Hopefully you come away from this post with a better idea of whether getting a job is right for you. Why Do You Want to Get a Job as a Teenager? First, it’s important to consider your motivations for getting a job. Some motivations will lead to more productive and more valuable work experiences than others. Do you want to learn to develop good financial habits? Do you want to gain valuable real-world professional skills? Do you want to keep busy and try something new, especially during summer vacation? If you answered yes to one or more of these questions, you’re on the right track. You’re likely intrinsically motivated to participate in real-world work experience, which leads to valuable experiences in domains both professional and personal. Do you feel youshould get a job just to put on your resume? It’s true that having a job looks good on your resume for college applications. But if you’re not intrinsically motivated to seek out work experiences, chances are you won’t learn or gain much from a part-time job. You’re better off focusing on your main responsibilities: your academic performance and your extracurriculars. If you are still interested in seeking out non-academic activities, think about looking into volunteer opportunities where you can develop your own unique interests and passions. What Are You Looking For in a Teen Job? I've put together a list of different professional skillsets that you can hone and develop in different employment settings. This isn't an exhaustive list, but these skillsets are generalizable across different fields and levels of experience. Even for entry-level positions, you'll want to consider which of these skills you could pick up as an employee: Responsibility - Most jobs require some degree of responsibility from employees. More advanced expectations of responsibility would require you to learn quickly, take initiative on projects, and even teach or train others. People Skills Development - If you deal with a customer or client in any capacity, you'll be learning to work on your people skills. If you work in a service position, like as a sales associate or waiter, you'll be presented with challenging people skills issues on a daily basis. Some individuals really thrive on these one-on-one interactions, while others don't. What do you think you prefer? Teamwork Collaboration - You'll develop collaborative skills if you're expected to work with coworkers to tackle projects or problems. Do you work better alone, or you enjoy working in groups? If you're a more solitary person, try challenging yourself by looking at jobs that require you to work collaboratively. Leadership Skills - You can find jobs high in leadership skills development where there's "room for growth" once you've proven yourself. In a restaurant, for example, almost everyone started off as a busser - you have to prove yourself to work your way up to host or waiter. Professional Development - If you hope to gain a lot of professional connections, or experience in a very particular field, you'll want a job that can provide the most in this domain. It might be difficult to find a paying position as an entry-level teen, but the payoff can be worth it in the long run. Great jobs - even entry-level ones - will hit several of the above points. Before you think about submitting job applications, brainstorm which job qualities are most important to you. They’ll really speak to the types of jobs that you’ll gain the most from. A lot of adults are still on the hunt for their dream jobs; you can get a head start! How Much Time Should You Commit to a Part-Time Job? There’s no one right answer here - it really depends on your other commitments. First, you need to consider teen working restrictions in your state. Many states set maximum working hours/time restrictions for teens, especially during the academic year or on school nights. You can Googlesearch â€Å"[your state] teenage labor laws.† If you’re already 18, none of these restrictions should apply to you. Second, you need to consider where this job will be on your list of priorities. Your own well-being should always be your #1 priority; if your schedule is over-burdened with countless activities and sports and a job, you’llbe doing yourself a disservice. Spreading yourself too thin means that quality of performance will suffer somewhere, whether it’s your schoolwork or your athletic team or your family life. Focus on quality, not quantity - at at the risk of sounding a bit preachy, make sure you're getting enough sleep! If you’re interested in getting a job because you want to develop professional connections, or because you’ve found a position that aligns with future career interests, you might want to invest more time in it. Jobs like this serve you well in the long term for many reasons: You develop basic employment skills, important for any resume You can check out a career path early on to see if it’s something you’re interested in pursuing further You may find yourself a trusted mentor or advisor in a field that you find interesting You may pick up more specialized or unique skills that make you a stronger job applicant in the future, or even a more interesting college applicant Picking up a unique skillset will make you a stand-out applicant in the future. Only you know what your schedule can handle, but think carefully about what you’re willing to commit to before you even start looking at jobs. It’s much easier to under-commit and take on more hours than it is to over-commit and then have to cut back. When I was in high school, I had a lot of academic and extracurricular responsibilities: I took several AP classes, participated in after-school sports, played an instrument in orchestra, and joined several clubs. On top of all this, I thought it would be a great idea for me to commit about 10 hours a week at a part-time job. I was able to juggle all these responsibilities, but barely - and I was exhaustedall the time.I realize now that I didn't have to prove anything by taking on another commitment, and I should have either limited my hours to the weekends or not worked at all while school was in session. During the summers, though, I worked part-time andloved it - I would have gone crazy if I didn't have something to do, and I got to experience a more independent lifestyle the summer before I left for college. Only you know what's right for you, but I hope you can learn from my experiences! Some Examples of Rewarding Jobs If you think that taking on a part-time job is the right thing to do, you'll want to start thinking about what you actually want to do! Here are some examples of fulfilling part-time jobs for teens to get you started. Tutoring - Gain experience as a mentor in a subject area you're skilled in, and learn to work with clients one-on-one. Offers opportunities to develop strong professional relationships. Animal Shelter Work - Working with animals is a lot of fun, and a lot of responsibility - these creatures are completely dependent on you for their care. This is an especially great option if you're considering veterinary work. Administrative Assistant - Small businesses and law firms often need help with administrative tasks.It might not be especially glamorous, but you get to learn the ins and outs of a particular business, all while developing your professional network. Babysitting - It’s a big deal when parents entrust you to care for their kids; it can also be a lot of chaos and fun. If you are interested in working with infants or kids in any capacity in the future, it can be a huge plus to have babysitting experience. Babysitting is also a great side job through college, so the more work experience you have, the easier it’ll be for you to find work in the future. Research - Labs at local universities often need help (sometimes paid, sometimes volunteer) implementing research, or with administrative tasks. If you find an opportunity like this in a field that you’re interested in, I would strongly encourage you to check it out! It’s a great opportunity to meet incredible grad students and professors, work on very cool projects, and put something especially impressive on your resume. What's Next? Interested in getting a job, but not sure whether your academic performance is strong enough? Learn more about what your GPA means, the average high school GPA, and how your grades affect college admissions. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

International Marketing Management Essay Example | Topics and Well Written Essays - 1750 words

International Marketing Management - Essay Example Globalization and Liberalization has opened many doors to the international companies like Coke and they are currently exploiting these opportunities. The destruction of communism has made the business climate in Bulgaria more suitable for the American business tycoon Coke. Earlier the communist regime looked suspiciously at the intrusion of the products and organizations from the capitalist countries. On the other hand, Spain had no such political obstacles for the entry of Coke in their market. Spain traditionally a close ally of America and American products never faced many barriers in Spain. This report analyses the macro-environmental analysis of Coca Cola product in Bulgaria and Spain. Coca Cola is currently marketing across different countries and different cultures. One of the major characteristics of Coke’s international marketing strategy is the custom made marketing strategies for each country and region where Coke operates. Coke knows that different countries may have different social, political, economical environmental, legal, cultural and communal factors and each country needs marketing strategies suitable to their characteristics. Even though Coca Cola is marketing same products all over the world, they have realized that even for same product, different marketing techniques needed in different countries. Since 1990, Bulgaria has embraced parliamentary democracy as communism failed to fulfil the needs of the people. Spain on the other hand is a parliamentary representative democratic constitutional monarchy since 1975. In short both these countries are under democratic administration at present which is a good sign for Coke’s business hopes in these countries. Historically, communist countries were reluctant in allowing American companies to function in their soil because of suspected spy work. But the current political systems in Spain and Bulgaria offers less resistance to

Financial Management Essay Example | Topics and Well Written Essays - 250 words - 4

Financial Management - Essay Example Further, public sector enterprises are more accountable to the stakeholders, being government and public, than private sector undertakings. Financial management field is basically responsible for generating valuable information for the purpose of investing, financing and decision making and the role remains the same regardless of the type of organization. The finance managers in a public sector enterprise play many roles including: 1. Accounting and record keeping: The nature of public sector accounting is quite different from that of private sector. In order to show the users of financial statements as well as the stakeholders the position of the entity and all its assets and liabilities, the status of funds etc the finance managers are responsible to maintain appropriate, correct and timely accounting records. That includes both financial and management accounting records. This in turn ensures that the funds are properly allocated to the areas of concern, the risks and returns are highlighted and presented to the top management and the state for decision making purposes, the areas facing a decline and requiring special 2. Effective utilization and allocation of funds: The earnings or funds allocated to public sector organizations are quite restrained and in that restricted budget a public sector entity has to achieve its goals. Finance managers play an important role in the effective utilization of scarce funds to achieve as many objectives as possible within limited resources. For example if $20 million are annually allocate to a government hospital, the finance managers have to practically analyze the ways in which other costs can be reduced and more patients are treated in the allocated funds. 3. Making fund raising efforts: Proper financial management and record keeping will lead to the financial managers identifying situation wherein they need to double their

The legal system and its structure Essay Example | Topics and Well Written Essays - 1500 words

The legal system and its structure - Essay Example The market for legal and judicial services revolves around the function of these courts. Legal and judicial assistance is required by individuals as well as businesses to resolve issues in their daily lives. The legal services industry in the UK includes solicitor firms’, barrister chambers, representative groups, regulators as well as businesses outside of the legal profession that provide consultancy services to individual and corporate clients. The legal service market in the UK generated revenues over  £14.3 billion in 2005 and continues to show potential for growth (Business and Consumer Services). But growth does not necessarily mean in terms of revenues for the industry to grow, it must improve upon its existing infrastructure and provide people with better opportunities and results. These markets are inefficient because of numerous reasons, the most important one’s are as follows.Reasons for inefficient marketsThe most important reason for inefficiency of the market is the high levels of profitability by mid-tier firms. Since firm’s charge a lot more than they should and without proper competition from other law firms the market suffers from imperfect competition. Another factor that accounts for inefficiency is the lack of review of business models for individual law firms, law firms that were established a long time ago still rely on the same business models as they did half a century ago. Another reason that contributes to inefficiency is the traditional approach of large law firms.

Hindu religion in yoga Essay Example | Topics and Well Written Essays - 1500 words

Hindu religion in yoga - Essay Example yoga can hardly be called a religion; however, it is absolutely clear that it heavily relies on the spiritual tradition that was developed by the Hindu. In other words, yoga should be regarded a disguised religious practice and if it is really so, should not it be regulated by other rules and regulations that are different than those which are applicable at the moment? In addition to that, one of the biggest negative aspects of the influence of the above mentioned activities is that they eliminate the difference between ordinary citizens and believers: people who take up yoga classes end up operating a large array of terms that are used in Hindu tradition. It is quite obvious that the state should be concerned that a considerable part of the population is being converted into religious followers. Secondly, one would make no mistake arguing that yoga glasses have a negative impact on Christianity as a religion. Indeed, no matter how sorrowful it may be, but most people tend to go to church once a week – on Sundays. Contrary to that, yoga classes are at least twice or even three times a week. As a result, people tend to be in this religiously filled environment more often than they would be in the church that they associate themselves with. It is my strong belief that this distorts spiritual outlook of the people and does not allow them to be good Christians. In addition to that, it is quite obvious that the religious traditions that are being promoted in the course of yoga classes are quite different from the religious traditions that are preached in churches. There may be no doubt that if a believer spends one day in one religious environment and three days in a different one, the chances that his or her faith will become less strong are quite high. Finally, the great est threat lies in the fact that the views in yoga as well as in Christianity are incompatible. The latter is largely based on faith in Jesus Christ which is considered to be the cornerstone of

Nutrition Trends Essay Example | Topics and Well Written Essays - 500 words

Nutrition Trends - Essay Example Taking advantage of this trend companies are coming up with products enriched with amino acids GABA, L-theanine and tryptophan (Helm, 2009). 3. Catnap food: To meet the everyday challenges it is essential to procure healthier sleep at night. For this as many as 30 food products including beverages have been launched that claim to induce sleep, encompassing chocolate and hot cocoa drinks (Helm, 2009). 4. Planetary health: Apart from personal health trend also paves the way for "eco friendly"; "go green" products are being promoted including the kind of packing that has been adopted to have a safe environment (Helm, 2009). 5. Defensive foods & inflammation fighters: Trend implies the inclination for food products that keeps the doctor away and enhance immunity through vitamin C and antioxidants, thereby, promoting foods minimizing the probabilities of chronic illness akin to heart and obesity related issues or diabetes (Helm, 2009). In order to evade the risk of chronic diseases, the Dietary Guidelines for Americans[Dietary Guidelines] affords scientific recommendations to endorse health and to trim down menaces. Repercussions of underprivileged dietary practices and physical sluggishness encompass cardiovascular disease, type 2 diabetes, hypertension, osteoporosis and some cancers. The following guidelines suggested are: 1. Adequate nutrients within calorie needs with least saturated and trans fats, salt, sugar, high cholesterol and alcohol. Depending upon the age and pregnancy conditions the food must be adequately supplemented with vitamins B, C, D, minerals, iron and calcium. 3. Recommended Food Group: Ample of fruits, vegetables, legumes, grains, low fat milk and milk products must be consumed. It is directly correlated with the age. The diet must be low in fat and should be rich in mono- or polyunsaturated fatty acids, the same also holds true for poultry products. The food must comprise ample of carbohydrate and fibres. Sodium

Introduction Case Study Example | Topics and Well Written Essays - 250 words

Introduction - Case Study Example Benson both London Agencies. The agency’s initial advertisements were for Rolls Royce, Schweppes, and Hathaway Shirts. In 1950, the sales of the agency increased to 160% because of featuring a distinguished man with a black eye patch. The company ran for 25 years thereafter. Ogilvy and Mather International resulted from Ogilvy & Mather merging with its British partner agencies in 1965 with individual offices run by local presidents as an independent agency. Four regions, namely North America, Europe, Latin America, and Asia constituted 270 offices by 1991. The four important disciplines represented by these offices were public relations, direct marketing, promotion of sales and advertisement. A leading marketing service Company known as WPP Group plc acquired Ogilvy and Mather in 1989 for $864 million. Major losses in the form of advertising assignment withdrawal by Unilever and Shell followed. In 1982, Charlotte Beers was the first outsider for election as the Chief Executive Officer of Ogilvy and Mather Worldwide. Beers was the first woman as well to chair the American Association of Advertising Agencies in 1986. It is from this point that the agency recuperated from its failures with the help of recalled Ogilvy and Mather veterans. The Chief Executive Officer’s job was to remove the word beleaguered from the agency’s name:

Nutrition Trends Essay Example | Topics and Well Written Essays - 500 words

Nutrition Trends - Essay Example Taking advantage of this trend companies are coming up with products enriched with amino acids GABA, L-theanine and tryptophan (Helm, 2009). 3. Catnap food: To meet the everyday challenges it is essential to procure healthier sleep at night. For this as many as 30 food products including beverages have been launched that claim to induce sleep, encompassing chocolate and hot cocoa drinks (Helm, 2009). 4. Planetary health: Apart from personal health trend also paves the way for "eco friendly"; "go green" products are being promoted including the kind of packing that has been adopted to have a safe environment (Helm, 2009). 5. Defensive foods & inflammation fighters: Trend implies the inclination for food products that keeps the doctor away and enhance immunity through vitamin C and antioxidants, thereby, promoting foods minimizing the probabilities of chronic illness akin to heart and obesity related issues or diabetes (Helm, 2009). In order to evade the risk of chronic diseases, the Dietary Guidelines for Americans[Dietary Guidelines] affords scientific recommendations to endorse health and to trim down menaces. Repercussions of underprivileged dietary practices and physical sluggishness encompass cardiovascular disease, type 2 diabetes, hypertension, osteoporosis and some cancers. The following guidelines suggested are: 1. Adequate nutrients within calorie needs with least saturated and trans fats, salt, sugar, high cholesterol and alcohol. Depending upon the age and pregnancy conditions the food must be adequately supplemented with vitamins B, C, D, minerals, iron and calcium. 3. Recommended Food Group: Ample of fruits, vegetables, legumes, grains, low fat milk and milk products must be consumed. It is directly correlated with the age. The diet must be low in fat and should be rich in mono- or polyunsaturated fatty acids, the same also holds true for poultry products. The food must comprise ample of carbohydrate and fibres. Sodium

Case Study- Kindle Essay Example for Free

Case Study- Kindle Essay This case study focuses on how Amazon has utilized digital technology to reach out to more customers as it realises the importance of convenience for its readers. Its product the Kindle is an e-reader that offers an alternative to hard copy books. The Kindle offers readers the mobility and efficiency when purchasing and reading books. Amazon has also furthered its opportunities by partnering with certain companies namely Apple, Penguin and Lonely Planet. Although the Kindle is the market leader in the e-book market, it has strong competitors i. e. IPad. Rather than viewing Apple as a competitor, Amazon took this opportunity to reach out to more of its customer base, namely through Apple users. By offering the free Kindle app to Apple and Android products, Amazon has widened its access to potential readers. Amazon has partnered with publishers Penguin and Lonely Planet who are vital suppliers to e-books. In order to appeal to readers, the Kindle has to offer its customers a variety of books to choose from. To do this they require digital books that can only be supplied in large quantities by big publishing companies who have a variety of books they’ve published and can offer to the Kindle. Thus by forming the right relationships with other businesses, Amazon has be able to position itself well in the e-book market and to penetrate into other digital markets too. By understanding the changing needs of the market, Amazon has identified the appropriate product that can satisfy its customers. Reading is a hobby for many people and many desire to do so but find it impractical carrying books around and find they have little time to read them. Thus by digitialising books, they have given customers the ability to read anywhere and everywhere. By offering the free app to smart phones, this is especially convenient as most people use smart phones every minute of every day and thus this encourages more people to read as they are now given a bookstore in their fingertips. Kindle now has further plans to expand its customer range by offering books of different languages. Thus this will enable millions of people in the world to gain access to virtual books in their hands without feeling the weight of them.

The Goals Of Education Education Essay

The Goals Of Education Education Essay Since a student, I have nurtured the dream of being a teacher partly because of the powerful impact that my teachers had on me as role models. That dream was fulfilled two years ago when I was first given the opportunity to replace a teacher who took her maternity leaves at Imperial College and then I got to continue my journey in teaching in that same school. With only my BSC in Sociology as qualification and without any prior training in teaching, the first time I entered a form 5 class, the only vision that I had in mind was of regimented students following all my instructions and participating in the class. I was completely astounded upon the type of welcome I received from the boys: whistles and shouts. My first reaction was to maintain discipline as it is the main value of the college and thus, I had to adopt an authoritarian stance to maintain order in the class. As time went by, I discovered few changes in myself. I was no longer the screamer who had to yell in classes to get students do their work, the way that I delivered the lessons were different and the questions that I set for class tests and exams were suited to the needs of the learners. I also developed interpersonal skills which I used to deal with different types of students. This made me realize that education is not a destination but a journey where ones philosophy is constantly changing. 2. 0 TEACHING PHILOSOPHY 2. 1 The goals of education Education being a continuous process of learning, understanding and gaining knowledge is important for numerous reasons. Foremost, it teaches us how to fit into our social and cultural environment since it involves transmission of academic knowledge coupled with cultural heritage, traditions, customs and values which serves as a unifying force. In the National Curriculum Framework (2009), it is stated that within sociology, students should be taught about citizenship. Thus, school is the right place to plant the right seeds. Moreover, academics argue that the primary aim of education is to prepare people for work. However, as Rifkin argued in the End of Work, in this rapid technological era, the human workers are becoming obsolete for there are machines that work better and faster than human. As such, the aim of education can no longer be to prepare individuals for work but it should be focused towards developing talents and potentials in students for them to become versatile. I agree with Dewey here when he said that education should develop survival skills and problem solving ability in the students. Freires arguments in Pedagogy of the Oppressed redirected my attention to another goal of education which is to develop the enquiring minds of students and make critically examine our society and its institutions. The concept of liberatory education was appealing to me as a sociology teacher and a Marxist since it argues for an education that will lead to conscientization that is breaking through prevailing mythologies to reach new levels of awareness in the students minds, empowering them with a vision to transform social order. In this process, students should develop critical thinking skills or higher order skills (Blooms taxonomy) so they are able to analyze and interpret the multitude of perspectives and issues that they will come across during their lifetime. 2. 2 Teaching ideals To meet the above aims of education, there is the need for a professional teacher who not only acts with knowledge but also value the knowledge he possesses. Teaching to Transgress (1994) by Bell Hooks shed light on this issue. For Hooks, effective learning can take place when the teacher will see teaching as a sacred vocation aiming in the intellectual and spiritual growth of the students. Besides, teachers should also watch out for pupils assigned to their classes, catering for the poor, the disadvantaged, and the less able students. This is in line with Deweys statement:Every mind has its own form suggesting that individuals vary within stages and that education must as a result be individualized. Building on the work of Banks (1981), in the Mauritian context, the teacher should be able to maintain a multicultural school environment by reviewing his own attitudes, instructional materials, assessment methods, counseling and teaching styles. 2. 3 My Teaching practice My beliefs of what education is and the roles of an ideal teacher have shaped my way of teaching to a certain extent. To begin with, I believe in implementing goal-oriented lessons. Usually, I cater for both academic and social objectives. Empathy in terms of respect and care for the students is embedded in my teaching. In fact, it has certainly been a powerful tool in understanding and connecting with students from diverse backgrounds. I realized that students are very much the product of their times due to globalization. Their identity, self concept, ambitions and expectations from schools are all modeled by the media. Adjusting to the new situation is challenging and demanding. The traditional approach to teaching that is talk and chalk is working for few privileged pupils only and there is an urgent need to shift to a new technique. This is highlighted by Giroux when he said that we must move beyond reproductive approaches by recognizing that reproduction is a complex phenomenon that not only serves the interest of domination but also contains the seeds of conflict and transformation. Thus, I had to find ways to cope to the new situation. This led me to transform my class into a differentiated one in terms of both ability and cultural background to deliver the lessons tailored to the needs of the learners. If a child cant learn the way we teach, maybe we should teach the way they learn. Ignacio Estrada. There are a number of assumptions underlying this particular quote. It not only suggests that we need to cater for the learning styles of the students but we should also review our teaching strategies to meet their needs. I have adopted the student-centered or constructivist learning where students are given responsibility for their own learning which further becomes meaningful for them. I thus see myself as a facilitator, guiding the students to construct their own understanding of the world around them. Thus, opposing the banking education as argued by Freire where the teacher will deposit information in the minds of pupils, I opt for strategies where the teacher will serve as mediator while students will be active participants such as group work. I have an image of children as strong and capable beings. It is important to stimulate their growth by introducing new ideas and stretching them to progress. As far as possible I try to adapt the curriculum to their current social situations as well as religious and cultural backgrounds. Thus, I often think of students zones of proximal development to push them to the zone of potential development. For this very purpose, I consider the school to be the perfect arena for fostering life-long skills which are transferable to everyday life. Further, evaluation is done with the goal for students to improve. I share to the students what is expected, so that when I evaluate, they will know specifically what they need to improve on. This way, everyone is given a chance to succeed. Evaluation is not only done for the students but for my own sake as a teacher. As Hooks puts it rightly, teachers must be committed to a process of self-actualization that promotes their own well-being if they are to teach in a manner that empowers students. Therefore, I see to it that after each of my lesson, I do a self evaluation exercise so that I can identify my forte and weaknesses as a teacher and work upon them to improve in the next class. However, I come across many difficulties in my role as a teacher at Imperial College. Girouxs claim that the teacher is a mere specialized technician within the school bureaucracy instead of a transformative intellectual has led me to ponder on my own situation. The culture of my school is at odds with what I have learnt at the Mauritius Institute of Education for the former preach discipline and academic result while the latter caters for the all round development of students. As such, reconciling the two is a demanding task and this is reflected in the survey results  [1]  of the Teaching Perspectives Index by Dan Pratt and John Collins, especially where my beliefs score exceeds my actions score. Time is another factor that constraint me for doing additional things for the welfare of the students. 3. 0 CONCLUSION Being a teacher is the most noble job. The satisfaction that I obtain when my students excel in the subject matter is beggaring description. There had even been times when I thought that I was living a nightmare with students misbehaving and not following the class but then I got solace when I came across the following statement: The academy is not paradise. But learning is a place where paradise can be created. The classroom with all its limitations remains a location of possibility. (Hooks, 1994) I realized that I have a powerful tool (teaching) in my hand that I should use as much as I can. Readdressing disciplinary issues is possible and this requires commitment as a teacher and dialogue with students, school management and the wider community. REFERENCE BOOKS AND ARTICLES Dewey, J. (1897) My pedagogic creed, The School Journal, Volume LIV, Number 3 (January 16, 1897), pp. 77-80. Giroux, Henry A. (1988) Teachers as Intellectuals: Toward A Critical Pedagogy of Learning, pp. 122-123. Hooks, B. (1994) Teaching to Transgress. Education as the practice of freedom, London: Routledge. Freire, P. (1970) Pedagogy of the Oppressed. New York: Seabury. Ministry of education, Culture Human Resources (2009) The National Curriculum Framework, Phoenix, Mauritius. INTERNET SITE http://www.teachingperspectives.com/ last accessed on 11 August 2012

Cassandra as a Tragic Figure :: essays research papers

Cassandra as a Tragic Figure   Ã‚  Ã‚  Ã‚  Ã‚  Cassandra is a tragic figure in Agamemnon. She is destroyed by a web of circumstances beyond her control, but not beyond her awareness. Cassandra has full knowledge of what is going to happen, yet she cannot change the tragic events. Cassandra’s tragic role is Agamemnon is best filled in three instances: as Cassandra is getting out of the chariot, during her dialogue with the leader of the chorus when she reveals her prophecy, and as she is approaching the doors to face her death.   Ã‚  Ã‚  Ã‚  Ã‚  Cassandra is waiting in the chariot and the leader of the chorus persuades her to come out of the chariot. Cassandra is very hesitant to get out of the chariot because she knows what is about to happen: â€Å"God of the long road, Apollo Apollo my destroyer-you destroy me once, destroy me twice-â€Å"(145.1078.1080) Cassandra has already been destroyed by having true prophecy that no one will believe and once again she knows she is going to be destroyed by murder.   Ã‚  Ã‚  Ã‚  Ã‚  Cassandra begins to have dialogue with the Leader of the chorus. The Leader does not understand what is being said so Cassandra finally says, â€Å"Agamemnon, you will see him dead.†(153.1259) At this point this Leader says, â€Å"Peace, poor girl! Put those words to sleep.†(153.1260) The Leader thinks that she is just imaging things and that what she says is not possible. Cassandra cannot do a thing to stop what is about to happen, yet she is completely aware of what is going to happen.   Ã‚  Ã‚  Ã‚  Ã‚  Towards the end, Cassandra walks toward the doors of the house to face her fate. She realizes that there is nothing left that she can do: â€Å"Well, I must go in now, mourning Agamemnon’s death and mine. Enough of life!†(157.1335.1337) Cassandra knows her death is closer now than ever before, but she does not try to fight it. She has no control over what happens.   Ã‚  Ã‚  Ã‚  Ã‚  Cassandra is a tragic figure in Agamemnon who is destroyed by a web of circumstances beyond her control, but not beyond her

Want To Be A Canadian? :: essays research papers

Want to be a Canadian? I have been in Vancouver for one and half year, so I have seen many Canadians. Since I was asked to write something based on my experience in Vancouver, I am going to tell you some tips to be a Canadian, if you'd like to. Eh: Put "eh " at the end of sentences, then you will sound like a Canadian no matter how a strong accent you have. However, do not overuse it, because it is sometimes irritating if you do so. An umbrella: Do not use an umbrella. Carrying an umbrella is not cool. Get some rain jacket, especially the one with a hood. Do not walk fast in the rain. You should put your hood or cap on and walk as if it was not raining and you did not care the rain. More importantly do not forget to use a nice smell shampoo. When your hair gets a little wet, it'll release good smell. Mountain Equipment Coop: Do you know where you should get your rain jacket? "Mountain Equipment Coop" is where you should go. Look at our all teacher's rain jackets. Do you see any Mountain Equipment Coop jackets? Yeah, everyone is wearing them. The place to go : If you are a teenager, you should go to Lonsdale Quay on Weekend nights. Many North Van teenagers get together but I don't know what they are doing at there. Americans : I guess you know how you should deal with them. Try not to like them and complain a little bit about them. University & College : Change your major at least 3 times. Hockey : watch it and be able to name at lease three Canucks players. Coffee : Have some coffee in the morning at school or at work and you know from where. Summer : If it's a sunny day, go to a beach and get some suntain. Remember do not get a good suntain. Get some pinky one. Dinner : Have dinner at 6:00. Do not be surprised even if burgers are served. Burger : Use your B.B.Q.stove outside to grill the burger, I know it'll take more time than just using stove in the kitchen. Movie : Go to watch a movie on Tuesdays and take some food with you. It's expensive in the theatres. Clothing : Wear shorts in winter. Holloween : Go out at Holloween night and threaten lilltle kids to get

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